An exciting new fashion format focussed on plus-sized men’s fashion – a very underrepresented demographic in the fashion world.
3XL is a plus sized, brawn, body positive men’s fashion show which looks at what to wear, what not to wear, plus sized brands, interviews with models & designers, and more!
Watch the stylish Javier Rivendaneira showcase fashion and style for the bigger man. With interviews, style tips, red carpet features and a makeover every episode.
Filmed on location in New York City.
“I wasn’t always your “fashion forward” kind of guy. Mainly because there wasn’t anything out there to fit a size 44waist man or that didn’t make you look boxy or bigger than you were. I wasn’t completely comfortable with myself and the way I looked until I saw former Vogue Editor At Large, André Leon Talley at New York fashion week 2012. The simplicity of his look was so chic with that pinstripe blazer and off-white turtleneck. He was an inspiration as someone who didn’t fit the body fashion standards but was able to pull off the same if not better looks. That was my stepping stone. With my mom’s words of wisdom in my head (the way you look, is the way they treat you), I made sure that every time I left the house my clothes were on point. If you are happy with your look, your look will be happy with you. Nowadays, I inspire others to do the same, giving true meaning to the name ‘STYLE EXPERT’. I don’t wear clothes to fit the trend. I wear clothes to create them…” #stayfab
All of our content will be available to watch on Amazon Prime. Unlike traditional broadcast methods, our shows will be available to watch 24/7 for a minimum of two years.
Viewership potential = 90 million people (Amazon Prime subscribers)
Conservative estimate of viewership = 900,000 people. This is based on 1% of the total subscribers
In addition, all our episodes and seasons will be available to download on iTunes and Google Play, accessible by 1.8bn people.